Privacy Policy

Rental Account Applications and Identity Verification

When you apply for a rental account, we collect more than we do for a website visit, because we are deciding whether to release expensive equipment to you. Here is exactly what that involves.

What you give us on the application. Your name, date of birth, email, phone numbers, home or business address, business details (entity type, tax ID, how you plan to pay, when the business started), an accounting contact, the people you authorize to pick up on your behalf, trade references, your website and social or professional profiles (such as Instagram, IMDb, or LinkedIn), what you are shooting, who referred you, your certificate of insurance and its expiration date, a Texas sales tax exemption certificate if you provide one, and your electronic signature on our Rental Agreement.

What we record automatically. When you sign, we record your verified email, the date and time, your IP address, browser and device information, time zone, how long the form took, and a device identifier. These form the audit trail attached to your signed application so that the agreement can be proven later.

Identity verification through Plaid. We use Plaid Inc. to confirm you are who you say you are. Plaid asks you to photograph a government-issued ID (driver’s license, state ID, or passport) and take a selfie, confirms your phone number by text message, and compares the details you entered with authoritative data sources. Plaid also evaluates risk signals about the device, network, phone number, and email used. Plaid’s own privacy policy applies to its processing: plaid.com/legal. We receive the result of the check, the data read from your ID, and copies of the ID images and selfie, which we keep in your account file. Anyone you authorize to pick up equipment on your account goes through the same check.

Card on file through Stripe. A payment card is required to open an account. Stripe, Inc. collects and stores the card. We never see or store the card number; we see only the card brand, the last four digits, the expiration date, the card type (credit, debit, or prepaid), the issuing country, the name on the card, and whether the billing address matched the bank’s records. Stripe’s privacy policy: stripe.com/privacy. We charge the card only as described in the Rental Agreement and the authorization you accept when you add it.

Fraud and theft screening. Before we approve an account we run automated checks and a staff review. Depending on the application, this can include:

• Checking the IP address and device for VPN, proxy, or known-abuse signals, and comparing the location to the address given.

• Checking that the phone number is active and what type of line it is, and that the email address is real and not disposable.

• Checking that the address is a real, deliverable address.

• Checking the age and ownership of email and website domains.

• Searching public web results and business listings for the phone number, email, name, and business.

• Checking the ESTA / Rental Guard industry watch list of names connected to equipment theft and rental fraud.

• Comparing the application to our own past applications and to a list of people and companies who have defrauded us or been declined.

• Sending a direct message to one of the social accounts you listed to confirm it is you, and for company accounts, emailing the accounting contact you named to confirm you are authorized to rent for the company.

A person at Shine Cine makes the final decision. We do not approve or decline accounts automatically.

Who helps us do this. The vendors that process application data on our behalf are Plaid (identity verification), Stripe (card on file), Google Workspace (where applications, documents, and ID images are stored), Booqable (our rental management system, which receives your account details), Smarty (address verification), IPQualityScore, proxycheck.io, and Abstract API (phone, email, and IP checks), and DataForSEO (web search results). Each receives only the data needed for its check, and they are not allowed to use it for anything else. We do not sell your information.

Reporting theft and fraud. If equipment rented on an account is not returned, or an application uses a false or stolen identity, we may report the names, contact details, and circumstances to law enforcement, our insurer, and ESTA / Rental Guard, the equipment rental industry’s theft and fraud reporting system, where that information may be shared with other rental companies.

How long we keep it. We keep the signed application, its audit trail, and the documents in it for as long as the account is open and for seven years afterward, which is how long we keep rental and tax records. ID images and selfies are kept with the account file for the same period. You can ask us to delete ID images sooner once your account is closed and nothing is outstanding.

Your choices. You can ask us what we hold about you, ask us to correct it, or ask us to delete it, subject to records we must keep for a rental, a claim, a dispute, taxes, or the law. Email hello@shinecine.com or call 682-364-6778. We do not use this information for advertising and we do not sell it.

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