Sony FE 28-70mm f/2 GM Lens Rental

The Prime-Killer has Arrived in Funky Town

Why carry a bag of primes when you can have the Sony FE 28-70mm f/2 GM? As Sony’s first large-aperture standard zoom with a constant f/2 aperture, this lens is a game-changer for the Fort Worth filmmaking community. Whether you're shooting a commercial in the Stockyards or a narrative feature in Downtown, this lens delivers prime-level sharpness and bokeh with the versatility of a zoom.

Available now at Shine Cine, your premier cinematic rental house in Fort Worth.

Key Features for Cinematographers

• Constant f/2 Aperture: Break the f/2.8 barrier. This lens offers a full stop more light than the industry-standard 24-70mm, providing incredible subject separation and low-light performance that rivals the best G Master primes.

• Cinema-Ready Optics: Designed to minimize focus breathing and support active body-based breathing compensation. The 11-blade circular aperture creates lush, rounded bokeh that keeps your backgrounds creamy and professional.

• Next-Gen Autofocus: Powered by four XD (Extreme Dynamic) Linear Motors, the AF is silent, lightning-fast, and precise—perfect for the Sony FX3, FX6, or Venice 2 tracking high-speed action at 120fps.

• Lightweight & Balanced: Weighing only 918g, it is significantly lighter than its competitors (like the Canon RF 28-70 f/2), making it an ideal choice for gimbal work on a Ronin or handheld documentary shooting.

Why Rent the Sony 28-70mm f/2 from Shine Cine?

At Shine Cine, we aren't just a gear warehouse; we are a community-focused rental house built for filmmakers.

• Prep-Ready: Use our Fort Worth prep bays to build out your rig before you head to set.

• Local Support: Centrally located to serve the entire DFW Metroplex, from Weatherford to Dallas.

• Expert Advice: Not sure if this replaces your 35mm and 50mm primes? Ask our team—we’re filmmakers who use this gear every day.